HSF Affiliates

Home » HSF Affiliates LLC

A Defining Moment in Real Estate

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner.

Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices brings together proven operational excellence, demonstrated integrity and the reputation of Berkshire Hathaway.

Berkshire Hathaway HomeServices is among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. By the end of March 2015, more than 36,000 real estate professionals across 48 states will have successfully converted to the Berkshire Hathaway HomeServices franchise network.

 

Prudential Real Estate

Prudential Real Estate has nearly 2,800 real estate agents.  In 2013, the  Prudential Real Estate affiliate network ranked highest for customer satisfaction in three of the four segments included in J.D. Power and Associates’ annual Home Buyer/Seller Satisfaction Study. The network scored highest in Repeat Home Buyer, First-Time Home Buyer, and First-Time Home Seller categories. It ranked third in the Repeat Home Seller segment.

Real Living

Real Living is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as the consumers who work with them. In 2012,  Real Living earned a 96% customer satisfaction rating, an achievement it has held for the past five years, from Quality Service Certified, (QSC), an independent rating firm. There are approximately 7,500 Real Living sales associates throughout the United States.

 

 

 Email us today to discuss a franchise opportunity or call (949) 794-7900. 

Our Leadership

The executive team at HSF Affiliates is committed to the principles of trust, integrity, stability and longevity.

Gino Blefari

Gino Blefari is chief executive officer of HSF Affiliates LLC, parent company to the Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate brokerage networks.

Previously, Blefari was president and CEO of Intero Real Estate Services, Inc., a leading U.S. real estate brokerage based in Cupertino, CA. Blefari founded Intero in 2002 and built the company into one of the fastest organically growing firms in real estate. Real Trends ranked Intero No. 12 for sales volume in its 2013 study of the 500 Largest Brokerages in the U.S. In July 2014, Blefari was inducted into the Mike Ferry Organization’s Hall of Fame. Out of 5,000 mentors across the country, Blefari was presented with the Mentor of the Year Award in 2012 by The Buffini Company. Additionally, Blefari was honored with RISMedia’s National Homeownership Award for “outstanding achievements among residential real estate’s most influential and charismatic leaders.”

Gino Blefari is chief executive officer of HSF Affiliates LLC, parent company to the Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate brokerage networks.

Read More »

Stephen Phillips

Stephen Phillips is the chief operating officer of HSF Affiliates LLC. Mr. Phillips brings a wealth of experience from his prior roles in real estate and financial services management, including serving as executive vice president and COO for GMAC Home Services from 2001-2006. He also served as interim CEO of the GMAC Relocation Services business, where he implemented Premier Service.

Prior to joining GMAC, Mr. Phillips worked at US Bancorp, the sixth-largest commercial bank in the U.S., as senior vice president overseeing a $2 billion portfolio serving large corporate clients. He also held the position of managing director for Koch Ventures, Inc., where he originated and managed equity investment opportunities, among other duties.

Stephen Phillips is the chief operating officer of HSF Affiliates LLC. Mr. Phillips brings a wealth of experience from his prior roles in real estate and financial services management, including serving as executive vice president and COO...

Read More »

Brian Peterson

Brian Peterson is the chief financial officer of HSF Affiliates LLC. He is a certified public accountant with 33 years’ experience in accounting and finance, of which 24 years were in real estate brokerage and franchising; 10 years with ERA and the last 14 years with Brookfield/GMAC in various senior executive leadership roles.

Mr. Peterson, in addition to responsibility for reporting, forecasting, budgeting, financial analysis, and collection management, has also been active in due diligence for post Brookfield acquisitions and in financial system migrations.

He holds a bachelor's degree in accounting from the University of Minnesota, Duluth.

Brian Peterson is the chief financial officer of HSF Affiliates LLC. He is a certified public accountant with 33 years’ experience in accounting and finance, of which 24 years were in real estate brokerage and...

Read More »