HSF Affiliates

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A Defining Moment in Real Estate

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner.

Berkshire Hathaway HomeServices

 Berkshire Hathaway HomeServices is a real estate brokerage network built for a new era in     residential and commercial real estate.

The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. The network is built on a foundation of quality with rigorous standards for affiliation.

In early 2014, Berkshire Hathaway HomeServices was named “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study of the largest real estate networks.

 

Prudential Real Estate

Prudential Real Estate is built on a culture of success with many of America’s finest affiliate companies among its ranks.

Prudential Real Estate sales professionals are known for their reliability, trust and expertise – essential qualities for anyone representing homebuyers and sellers.

Real Living

Real Living values and encourages individuality, creativity and has a passion for service.

Real Living was one of the first real estate brands to broadly measure customer satisfaction and is the only real estate franchisor to measure customer satisfaction on a national basis. Real Living agents lead the industry in customer satisfaction with a rating* of 97%!

*Percentage based on Real Living Real Estate 2015 Customer Satisfaction Survey.

 

 

 Email us today to discuss a franchise opportunity or call (949) 794-7900. 

Our Leadership

The executive team at HSF Affiliates is committed to the principles of trust, integrity, stability and longevity.

Gino Blefari

Gino Blefari is chief executive officer of HSF Affiliates LLC, parent company to the Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate brokerage networks.

Previously, Blefari was president and CEO of Intero Real Estate Services, Inc., a leading U.S. real estate brokerage based in Cupertino, CA. Blefari founded Intero in 2002 and built the company into one of the fastest organically growing firms in real estate. Real Trends ranked Intero No. 12 for sales volume in its 2013 study of the 500 Largest Brokerages in the U.S. In July 2014, Blefari was inducted into the Mike Ferry Organization’s Hall of Fame. Out of 5,000 mentors across the country, Blefari was presented with the Mentor of the Year Award in 2012 by The Buffini Company. Additionally, Blefari was honored with RISMedia’s National Homeownership Award for “outstanding achievements among residential real estate’s most influential and charismatic leaders.”

Gino Blefari is chief executive officer of HSF Affiliates LLC, parent company to the Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate brokerage networks.

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Stephen Phillips

Stephen Phillips is the chief operating officer of HSF Affiliates LLC. Mr. Phillips brings a wealth of experience from his prior roles in real estate and financial services management, including serving as executive vice president and COO for GMAC Home Services from 2001-2006. He also served as interim CEO of the GMAC Relocation Services business, where he implemented Premier Service.

Prior to joining GMAC, Mr. Phillips worked at US Bancorp, the sixth-largest commercial bank in the U.S., as senior vice president overseeing a $2 billion portfolio serving large corporate clients. He also held the position of managing director for Koch Ventures, Inc., where he originated and managed equity investment opportunities, among other duties.

Stephen Phillips is the chief operating officer of HSF Affiliates LLC. Mr. Phillips brings a wealth of experience from his prior roles in real estate and financial services management, including serving as executive vice president and COO...

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Brian Peterson

Brian Peterson is the chief financial officer of HSF Affiliates LLC. He is a certified public accountant with 33 years’ experience in accounting and finance, of which 24 years were in real estate brokerage and franchising; 10 years with ERA and the last 14 years with Brookfield/GMAC in various senior executive leadership roles.

Mr. Peterson, in addition to responsibility for reporting, forecasting, budgeting, financial analysis, and collection management, has also been active in due diligence for post Brookfield acquisitions and in financial system migrations.

He holds a bachelor's degree in accounting from the University of Minnesota, Duluth.

Brian Peterson is the chief financial officer of HSF Affiliates LLC. He is a certified public accountant with 33 years’ experience in accounting and finance, of which 24 years were in real estate brokerage and...

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Berkshire Hathaway HomeServices brokerage services are offered through the network member franchisees of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Prudential Real Estate brokerage services are offered through member franchisees of BRER Affiliates LLC. Prudential, the Prudential logo and the Rock symbol are registered service marks of Prudential Financial, Inc. and its related entities, used under license with no other affiliation with Prudential. Most Prudential Real Estate and Berkshire Hathaway HomeServices franchisees are independently owned and operated. Real Living Real Estate brokerage services are offered through the independently owned and operated network of broker member franchisees of Real Living Real Estate, LLC.  Real Living is a registered service mark of Real Living Real Estate, LLC. All members are Equal Opportunity Housing providers.