HSF Affiliates

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A Defining Moment in Real Estate

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner.

Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices brings together proven operational excellence, demonstrated integrity and the reputation of Berkshire Hathaway.

Berkshire Hathaway HomeServices is among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. By the end of 2013, nearly 13,500 real estate professionals across 18 states will have successfully converted to the Berkshire Hathaway HomeServices franchise network.

 

Prudential Real Estate

Prudential Real Estate has operations in all 50 states with nearly 35,000 real estate agents.  In 2013, the  Prudential Real Estate affiliate network ranked highest for customer satisfaction in three of the four segments included in J.D. Power and Associates’ annual Home Buyer/Seller Satisfaction Study. The network scored highest in Repeat Home Buyer, First-Time Home Buyer, and First-Time Home Seller categories. It ranked third in the Repeat Home Seller segment.

Real Living

Real Living is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as the consumers who work with them. In 2012,  Real Living earned a 96% customer satisfaction rating, an achievement it has held for the past five years, from Quality Service Certified, (QSC), an independent rating firm. There are approximately 7,500 Real Living sales associates throughout the United States.

 

 

 Email us today to discuss a franchise opportunity or call (949) 794-7900. 

Our Leadership

The executive team at HSF Affiliates is committed to the principles of trust, integrity, stability and longevity.

Earl Lee

Earl Lee is the chief executive officer of HSF Affiliates LLC, which operates the real estate brokerage networks of Prudential Real Estate, Real Living Real Estate and Berkshire Hathaway HomeServices.

Mr. Lee has worked under the Prudential Real Estate brand since 1995 when his company, Locations LLC in Hawaii, joined the network. He served as senior vice president, principal broker and partner for the firm over a 20-year period. Mr. Lee joined Prudential Real Estate Affiliates in 1998 as its EVP of network services. He led the Prudential Real Estate network for most of the past decade, first as president from 2000 to 2006, and as president of Prudential Real Estate and Relocation Services from 2008 through 2011. He oversaw Prudential Relocation for a year and half between these assignments. He continues holding the title of president for Prudential Real Estate.

Mr. Lee has served on the National Association of REALTOR® Real Estate Advisory Board and its Executive Committee, and served as board member of Worldwide ERC®, the international association for relocation professionals. He has also served as national director for the Asian American Real Estate Association, the National Association of REALTORS® and the National Association of Hispanic Real Estate Professionals.

Earl Lee is the chief executive officer of HSF Affiliates LLC, which operates the real estate brokerage networks of Prudential Real Estate, Real Living Real Estate and Berkshire Hathaway HomeServices.

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Stephen Phillips

Stephen Phillips is the chief operating officer of HSF Affiliates LLC. Mr. Phillips brings a wealth of experience from his prior roles in real estate and financial services management, including serving as executive vice president and COO for GMAC Home Services from 2001-2006. He also served as interim CEO of the GMAC Relocation Services business, where he implemented Premier Service.

Prior to joining GMAC, Mr. Phillips worked at US Bancorp, the sixth-largest commercial bank in the U.S., as senior vice president overseeing a $2 billion portfolio serving large corporate clients. He also held the position of managing director for Koch Ventures, Inc., where he originated and managed equity investment opportunities, among other duties.

Stephen Phillips is the chief operating officer of HSF Affiliates LLC. Mr. Phillips brings a wealth of experience from his prior roles in real estate and financial services management, including serving as executive vice president and COO...

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Brian Peterson

Brian Peterson is the chief financial officer of HSF Affiliates LLC. He is a certified public accountant with 33 years’ experience in accounting and finance, of which 24 years were in real estate brokerage and franchising; 10 years with ERA and the last 14 years with Brookfield/GMAC in various senior executive leadership roles.

Mr. Peterson, in addition to responsibility for reporting, forecasting, budgeting, financial analysis, and collection management, has also been active in due diligence for post Brookfield acquisitions and in financial system migrations.

He holds a bachelor's degree in accounting from the University of Minnesota, Duluth.

Brian Peterson is the chief financial officer of HSF Affiliates LLC. He is a certified public accountant with 33 years’ experience in accounting and finance, of which 24 years were in real estate brokerage and...

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